The World's Business Cultures and How to Unlock Them
Click to see the review in the FT
This book enables you to become an expert in global business etiquette.
Follow its advice, and you will create rapport and achieve deals with clients in any country, instead of committing toe-curling business and social blunders.
We help you to see the world from the other person’s point of view, and in the era of globalization there has never been a greater need for these skills.
The book contains 10 chapters on global business etiquette, and chapters on how to
do business in each of the 10 biggest economies in the 21st century:
China, India, USA, Italy, Germany
France, Russia, Japan, Brazil, UK
